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Sam Fender donates £25,000 award winnings to small music venues

The singer holding his trophy in his hometown
The musician received the Mercury Prize in October in his hometown

The star has given the complete sum of his £25k Mercury Prize winnings to the MVT, which works to protect the United Kingdom's grassroots live music spots.

The star was presented with the prize on mid-October as his new release People Watching was declared the outstanding release of the last 12 months.

Fender has decided to hand the money over to the trust, in recognition of the essential function grassroots venues fulfilled in his beginning days.

"I wouldn't be doing my current career if it hadn't been for all the shows I performed around the North East, and elsewhere, when I was just getting going," remarked Sam Fender. "These locations are renowned, but they are struggling."

From early 2023 onward, over 150 of these venues have shut down – approximately 16% of the whole industry in the UK.

Recently, top acts including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the trust in its attempts to keep the scene afloat, by including a small levy to their admission fees, which goes to help independent venues.

He also participated, raising over £100k on his live tour to help numerous local spots across Britain.

The money supported venues that were confronting potential shutdown due to challenges caused by flooding, blazes and bereavements, as well as licensing issues, conflicts and sound issues.

Other venues obtained monetary aid in upgrading amenities and technical equipment that helped musicians and concertgoers.

"The idea that revenue from shows in big venues backs the smaller venues, where it kicks off for artists like me, is just logical," Sam Fender has commented.

Pulp members performing
They are among the artists who gave their Mercury Prize funds to non-profits

He is among several artists to contribute his Mercury Prize winnings to charitable organizations.

When the band received the trophy in the year 1996 for their album their work, vocalist Cocker announced that the act would donate their cash to the non-profit War Child.

That year, musician the artist shared her award across multiple good causes, including the children's charity and a charity for Sickle Cell.

"And I donated a grand to Highgate Newtown, to their classes, because I practiced gymnastics when I was growing up and they needed new equipment," she shared with a publication.

Two years ago, they gave their funds to the community center that supported their band, alongside other independent music bodies.

Also 1994 winners the group donated their winnings to a charity for MS after a acquaintance was found to have the condition.

"The victory was sufficient," said vocalist Heather Small. "The prize was the bonus but we didn't require the cherry, because we had the cake. So our victory touched another person's life."

Last week, the Music Venues Trust revealed it had saved several small stages in that region, by bringing them into community ownership.

One venue in that area and the other in that location were purchased under the public acquisition program, which is supported by the arts council and enthusiasts who acquire "shares" in the properties.

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About the author

Michele Flores MD

A seasoned graphic designer and digital artist with over a decade of experience in creative industries across Europe.

Creative Resources UK

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